I didn’t become a Client Acquisition Architect by accident.

I became one after watching good businesses lose to louder ones — and deciding that was broken.

For 15+ years, I’ve helped founders and leadership teams turn chaotic marketing into a system:
traffic → conversion → follow-up → sales.

Most companies don’t have a “marketing problem.”
They have a structure problem: unclear messaging, weak conversion, slow follow-up, and no scorecard.

Long before “funnels,” “automation,” or “AI” became buzzwords, I was studying how digital decision-making actually works. I was mentored by Simon Leung (early Google online advertising). He didn’t teach me hacks.

He taught me what holds up over time: clarity, trust, timing, and a system that follows through.

Because platforms change.

But principles don’t.

I don’t sell hype.
I don’t chase vanity metrics.
I don’t “run ads” without fixing the leaks behind them.

What I do is build acquisition systems that keep working — even when you’re not watching them.

• Clarifying your message so the right people lean in

• Engineering web + funnel flows that convert attention into action

• Installing follow-up automation that increases speed-to-lead and consistency

• Aligning marketing and sales so leads don’t die in the handoff

• Setting KPIs and a scorecard so decisions aren’t guesswork

My role isn’t to be the hero of your story.

It’s to be the architect behind the structure that helps you win.

Most marketing fails because it’s a pile of random tactics.

I use a simple three-phase process to build a system that holds up.

Before we build, we inspect. We find where revenue is leaking right now.

• Leak Detection: Where prospects drop off (and why)

• Message Fit: Does your positioning match how buyers decide?

• Gap Analysis: The distance between current revenue and actual capacity

Now we design the fix — tailored to your business, not a template.

• Messaging Framework: Clear, authoritative, conversion-ready

• Conversion Engineering: Website/funnel flow built to produce action

• Follow-Up Logic: CRM + automation that supports relationships at scale

We install, launch, and optimize — with accountability.

• Lead Engine: Launch the channels that fit your market and margins

• Optimization: Improve conversion, speed-to-lead, and cost efficiency

• Predictable Freedom: A system your team can run without chaos

I don’t believe in one-size-fits-all marketing. Different businesses leak in different places.

My job is to find the structural failure — and fix it for good.

“Michael didn’t just help us get more leads — he helped us see exactly why our marketing wasn’t working. Once the system was in place, everything got simpler.”

“We stopped guessing. The message made sense, follow-up got consistent, and lead quality improved fast.”

“What stood out was the thinking. This wasn’t plug-and-play marketing — it was built around how our customers actually decide.”

“The system keeps producing even when we’re not pushing. That changed how we view marketing.”

You need a client acquisition system that works quietly, consistently, and ethically — without requiring your constant attention.

If you’re tired of:

• Guessing what’s working

• Spending money without clarity

• Relying on referrals and hope

• Watching leads slip through the cracks

• Feeling like growth should be further along

Then it’s time to stop experimenting and start building.

If I’m helping you build a predictable client acquisition system, I can’t be doing the same work for your direct competitor on the other side of town.

Not because I want to be dramatic.

Because conflicts destroy trust—and they dilute results.

This policy exists for one reason:

To protect your advantage.

A “direct competitor” usually means:

• Same core service/offer

• Same target customer

• Same primary geography (or sales territory)

If you’re in Reno and you’re a high-end remodeler, exclusivity would apply to other high-end remodelers competing for the same buyers in that same market.

It doesn’t mean:

• I’m “too busy” to help

• I’m locking you into a long contract

• You have to rush into a decision

It simply means: if we partner, I protect your lane.

1. We talk first. We confirm fit, goals, and whether your market is currently open.

2. If there’s a conflict, I’ll tell you. Up front. No games.

3. If your market is open and we move forward, exclusivity is part of the engagement.

• Waitlist: I’ll let you know if/when the lane opens

• Advisory-only: high-level strategy without direct execution overlap (when appropriate)

• Referral: I’ll point you to someone I trust (and I’ll tell you what to watch out for)

No pressure. No hard sell.

Just clarity.

• recycle the same templates across competitors

• run the same ads for “everyone”

• can’t explain what they’re doing

• disappear after the invoice clears

Exclusivity is the opposite of that.

It’s a signal that:

• I take your position seriously

• I protect your strategy

• I’m not here to “dabble”—I’m here to build something that holds up